The canned tuna industry continues to demonstrate robust growth driven by evolving consumer preferences and expanding product innovation. This market is witnessing dynamic shifts influenced by sustainability trends, changing dietary habits, and increasing global seafood consumption, establishing the canned tuna sector as a significant contributor within the broader processed seafood industry.
Market Size and Overview
The Global Canned Tuna Market size is estimated to be valued at USD 21.34 billion in 2025 and is expected to reach USD 29.04 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.5% from 2025 to 2032.
Canned Tuna Market Report highlights a strong industry size fostered by increased awareness about protein-rich, convenient food options. Rising disposable incomes combined with a surge in health-conscious consumers have further stimulated market revenue, positioning canned tuna as a staple item in multiple regions worldwide.
Market Segments
The canned tuna market is broadly segmented into product type, packaging format, and distribution channel. Under product type, sub-segments include chunk light tuna, solid white albacore, and flaked tuna, where chunk light tuna currently holds dominance due to its affordability and widespread availability; however, solid white albacore shows the fastest growth rate driven by premiumization trends. Packaging format is divided into cans, pouches, and trays, with cans dominating thanks to convenience, while pouches are rapidly gaining traction due to portability and sustainability claims. Regarding distribution, supermarkets/hypermarkets remain the leading sub-segment, though e-commerce platforms are the fastest growing, benefitting from the digital consumption shift seen in 2024–2025.
Market Drivers
A primary market driver fueling canned tuna market growth is the increasing global emphasis on sustainable fishing practices and eco-label certifications. As of 2024, more than 30% of canned tuna products in Europe and North America carry sustainability credentials such as the Marine Stewardship Council (MSC) label, raising consumer confidence and expanding market opportunities. These policy-driven initiatives not only address market restraints related to overfishing concerns but also enable market players to innovate in responsibly sourced product lines, aligning with evolving market trends toward environmental consciousness.
Segment Analysis
Focusing on the product type segment, chunk light tuna remains the market leader with revenues surpassing USD 8 billion in 2024, attributed mainly to its competitive pricing and versatile use cases. Yet, solid white albacore is the fastest-growing sub-segment, displaying a 6% revenue growth in 2025, propelled by premium product launches and demand from health-conscious consumers seeking omega-3 rich options. For instance, a 2025 launch campaign by a key player successfully increased visibility of solid white tuna variants in North America, showcasing the segment’s potential for substantial business growth.
Consumer Behaviour Insights
Consumer behavior exhibited significant shifts over 2024 and 2025 in the canned tuna market. First, digital consumption habits accelerated, with e-commerce sales of canned tuna rising by 40% year-over-year, reflecting a growing preference for online grocery shopping. Second, there is increasing pricing sensitivity amid global inflation, pushing buyers toward value packs and bulk purchasing. Lastly, sustainability and traceability demand intensified, with over 55% of surveyed consumers in 2025 prioritizing brands providing transparent sourcing information. This behavioural change urges market players to refine market growth strategies focusing on digital engagement and sustainability communication.
Key Players
Leading market companies in the canned tuna sector include Frinsa, Thai Union Group PCL, Century Pacific Food Inc., Bumble Bee Foods, LLC, Jealsa, and Grupo C. In 2024 and 2025, these companies initiated several growth strategies such as capacity expansions in Southeast Asia and product diversification through ready-to-eat meal solutions. For example, Thai Union Group expanded its processing facilities in 2025, which boosted its market revenue significantly, while Bumble Bee Foods invested heavily in brand refreshment campaigns targeting millennial consumers, thereby deepening consumer engagement and reinforcing market presence.
Key Winning Strategies Adopted by Key Players
One standout strategy was Thai Union Group’s adoption of blockchain technology in 2024 to enhance supply chain transparency and product traceability, which improved consumer trust and increased sales by an estimated 8% within key markets. Another impactful approach was Jealsa’s regional entry into emerging Latin American countries in 2025, leveraging localized packaging and marketing tactics to capture niche customer segments efficiently. Additionally, Bumble Bee Foods’ implementation of eco-friendly packaging in 2024 not only aligned with sustainability trends but also positioned the company as an industry leader in environmental stewardship, resulting in enhanced brand loyalty and competitive advantage.
FAQs
1. Who are the dominant players in the canned tuna market?
Key market players include Frinsa, Thai Union Group PCL, Century Pacific Food Inc., Bumble Bee Foods, LLC, Jealsa, and Grupo C, all of which have made significant strides through product innovation, capacity expansions, and sustainability initiatives during 2024 and 2025.
2. What will be the size of the canned tuna market in the coming years?
The canned tuna market is projected to grow from USD 21.34 billion in 2025 to USD 29.04 billion by 2032, demonstrating a CAGR of 4.5%, underpinned by evolving consumer preferences and expanding market opportunities.
3. Which end-user industry has the largest growth opportunity?
The retail sector, particularly supermarkets and e-commerce platforms, offers the largest growth opportunities due to changing digital consumption habits and wider availability of canned tuna products.
4. How will market development trends evolve over the next five years?
Market trends will gravitate towards sustainability certifications, premium product offerings like solid white albacore, and digitization of sales channels to meet shifting consumer demand and environmental concerns.
5. What is the nature of the competitive landscape and challenges in the canned tuna market?
The competitive landscape is characterized by innovation-driven competition coupled with challenges such as sustainability concerns and pricing pressures, which necessitate advanced growth strategies focused on supply chain transparency and consumer engagement.
6. What go-to-market strategies are commonly adopted in the canned tuna market?
Key strategies include product diversification, regional market expansions, incorporation of sustainable sourcing and packaging, and leveraging digital platforms for enhanced consumer interaction and market penetration.
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About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
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